Meal Talk
Meal Talk needed a better way to tell stories around their health-focused recipes and sustainable meal prep plan. The rebrand led Meal Talk into the next chapter of growth by tapping into its purpose and elevating the voice and visual identity beyond clichéd food puns and stocky photos.
We positioned Meal Talk as meal prep with soul, designed for and by meal preppers and their families. Lifestyle photography and custom illustrations transformed Meal Talk into a trusted meal prep resource. The rebrand feels premium and boutique, priming Meal Talk to reach Millennial and Gen Z meal preppers looking to opt out of pre-made meal prep kits.
SERVICES
Illustration
Print
Website Design
Website Development
COLLABORATORS
Coeur Studio
DIGITAL
The digital applications for Meal Talk, including the website and free Five-Day Meal Prep Plan resource, leverage a vibrant and playful style that take the once grueling task of meal prep and break it down into an activity that becomes possible and sustainable over time.
ILLUSTRATION
A light illustration system was established for Meal Talk’s execution inspired by all things fresh. Fresh herbs, the sprigs atop citrus – all essential elements to the Meal Talk framework. The variety of simple outlined and filled shapes give a nod back to the brand’s leaf mark.