Our friend Indira Midha—a copywriter, poet, and all-around creative force—came to us looking for a website that could do double duty: showcase her years of copywriting work while creating a home for her growing voice as a writer. We redesigned her site to bring together her professional portfolio, debut poetry collection Three Halves, and Substack, giving each space room to shine while feeling connected under one distinct identity.

Just like Indira, the brand is bold, thoughtful, and a little unexpected. Rich purple marble textures create depth throughout the experience, while playful floral elements tie back to the flower featured on the cover of Three Halves. The result is a vibrant, expressive digital presence that feels equal parts portfolio, poetry collection, and personal creative universe—uniquely Indira.